CCTV Systems

CCTV Systems - ( Closed Circuit TV Systems ) have been available for many years; and like most technology based products have taken quantum leaps in recent times.

What used to be very expensive, complicated and difficult to configure is now very reasonably priced,easy to configure,easy to maintain, and provides much more versatility and value than just a few years ago.

To the layman, a cctv camera is just a cctv camera . To the cctv professional however, a cctv camera is a very specifically selected combination of camera, lens, mounting, housing and cabling.

If there is a secret to a successful CCTV solution it is understanding the scope of the application and knowing which combination of components will achieve the best results within the applications particular environment.

Thus identifying the appropriate cctv camera is an essential element in building the the most effective cctv system.

How To Use CCTV To Build Customer Loyalty

Building customer loyalty will only strike a cord if customer loyalty is important to you as a business owner. And as we all know – in today's cut throat world – every customer counts.

We installed a CCTV Surveillance System in several fast food outlets for one of our customers. He wanted to keep an eye on his staff and also watch how his customers were being treated while he was away from the store.

This business owner had recently noticed that turnover was taking a downward turn in one of these outlets. Feedback from the location manager and staff was that there was less traffic and so fewer sales. "Fair enough" he thought. And so plans were made to increase advertising spend in that area.

We met with this business owner on this location to go over some CCTV footage to look for consumer buying and traffic patterns and noticed the store was closing at about 7.30 pm instead of the usual 9pm. Further investigation showed that the turnover downturn was directly related to the early closing of the outlet. After some staff modification and new performance indicators were implemented I thought about how this had affected customer loyalty. (The business owner now uses his CCTV remote viewing capability to check on all his outlet opening and closing times.)

I don't know about you but when I get home and put the slippers on - a trip to a fast food outlet is really not my idea of fun. So I try to have the stuff delivered. In the case of the "early closer" the staff had taken the phone off the hook so that a continual engaged tone was all I would get. This would lead to a grumpy trip to the shopping center only to find nobody home.

Now I'm faced with two alternatives. Buy from someone else or go home empty handed. What does this have to do with customer loyalty? Customer loyalty is directly related to the last experience the customer has with the respective supplier. If it's positive he will likely come back because a feeling of trust in service and product has been reinforced.

However – if the experience has been unfavorable then the customer will question himself about repeating the experience. No-one wants to deal with a supplier who provides unreliable service or product. So the next time I'm given the job of getting fast food I'll look over my options – and the "early closer" is not going to be at the top of my list.

Another supplier will have taken over my expectation of reliability and so becomes my first choice. Now I know that you probably don't have a fast food outlet but you do have staff and offer a service or product for sale.

Are you sure that your customers are having a pleasant experience every time they select your business as their supplier of choice? A decent digital CCTV system will help you audit that customer experience and either give you peace of mind that your customers are happy to do business with you or you will see something that is making them unhappy and you will have the choice to do something about it.

Digital CCTV surveillance systems are an important part of keeping your customers happy and loyal.

Tips to find the best cctv system

Finding the best cctv system for your needs can be very problematic. there are many choices and models to choose from and it is very easy to make a mistake. here are some pointers on how to select the best cctv system for your needs